Channel Chaser Partner Program Overview

1. Programme Overview

The Channel Chaser Partner Programme is designed to support two types of partners—Affiliate Partners and Referral Partners—who help introduce Channel Chaser to new customers. This programme provides structure, clarity, and resources to ensure consistent, professional collaboration while rewarding partners for their contribution.

 

2. Partner Types

1. Affiliate Partners

Affiliate Partners actively market, promote, and resell Channel Chaser using approved messaging and materials. These partners may influence the sales process and can be involved in lead nurturing.

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Typical profile: marketing agencies, consultants, technology resellers.

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Key characteristics: - Actively promote Channel Chaser through their channels. - May assist with pre-sales conversations. - Use approved marketing content. - Earn commissions on validated customer signups.

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2. Referral Partners

Referral Partners introduce potential customers to Channel Chaser by submitting warm introductions. They do not market or resell the product directly and are not required to participate in the sales process.

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Typical profile: business networks, industry contacts, sales professionals, current customers.

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Key characteristics: - Submit qualified leads through an approved process. - Do not manage the sales cycle. - Earn referral rewards upon successful conversion.

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3. Programme Objectives

• Expand Channel Chaser’s reach through partner-led networks.

• Provide partners with the tools needed to introduce Channel Chaser effectively.

• Maintain consistent brand messaging and representation.

• Reward partners for contributing to Channel Chaser’s growth.

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4. Partner Benefits

Affiliate Partners

• Competitive commission structure.

• Access to sales and marketing assets.

• Guidance from the Channel Chaser team.

• Early visibility of product roadmap and updates.

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Referral Partners

• Simple, streamlined referral process.

• Referral payments for successful customer signups.

• No marketing or sales obligations.

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5. Partner Responsibilities

Affiliate Partners Must:

• Represent Channel Chaser accurately and professionally.

• Follow brand guidelines.

• Use approved marketing materials.

• Register leads through the required process.

• Maintain regular communication with the Channel Chaser team.

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Referral Partners Must:

• Submit genuine, relevant referral leads.

• Provide correct contact information.

• Make a warm introduction where possible.

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6. Commission & Referral Rewards

Affiliate Partner Commission Structure

• Earns a commission for each referred customer who becomes a paid subscriber.

• Commission percentage and payment terms are outlined in the partner agreement.

• Commissions apply only to approved and validated leads.

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Referral Partner Reward Structure

• Receives a one-time referral reward for each converted customer.

• Reward amount and payout terms are defined in the referral agreement.

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7. Lead Submission & Approval Process

For Affiliate Partners:

1. Submit leads via the official partner portal or form.

2. Channel Chaser verifies if the lead is new and qualifies.

3. Approved leads proceed through the sales process.

4. Commission is awarded upon subscription activation.

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For Referral Partners:

1. Submit a referral via the referral submission form.

2. Channel Chaser conducts initial qualification.

3. If the lead converts, the partner receives the referral reward.

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8. Training & Enablement

Affiliate Partners receive:

• Product training

• Sales enablement materials

• Messaging guidelines

• Co-marketing support (where approved)

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Referral Partners receive:

• Clear referral submission instructions

• Basic product overview documentation

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9. Marketing Guidelines

Applies primarily to Affiliate Partners: - All marketing content must comply with Channel Chaser brand guidelines. - Any custom content featuring Channel Chaser branding must be approved. - Partners must not create misleading materials or alter product claims.

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Referral Partners are not expected to create marketing content.

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10. Compliance & Conduct

All partners must: - Follow applicable laws and data protection regulations. - Act ethically and professionally. - Respect confidentiality of all shared information. - Avoid misrepresenting Channel Chaser or its capabilities.

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Failure to meet these obligations may result in programme removal.

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11. Programme Governance

Channel Chaser reserves the right to update programme details, requirements, commissions, or rewards at any time. Significant updates will be communicated to active partners.

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12. Termination Conditions

A partnership may be terminated if: - The partner violates programme rules or the Code of Conduct. - Misrepresentation or unethical conduct occurs. - The partner repeatedly fails to meet programme expectations.

Partners may also opt out at any time by providing written notice.

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13. Getting Started

Affiliate Partners:

1. Review the programme and Code of Conduct.

2. Sign the Affiliate Partner Agreement.

3. Attend onboarding and receive marketing assets.

4. Begin submitting leads.

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Referral Partners:

1. Review referral programme details.

2. Agree to the referral terms.

3. Submit referrals using the approved form.

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14. Contact

For questions or support, contact the Channel Chaser Partner Team at partner-sales@channel-chaser.com

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This Partner Programme establishes a clear framework for Affiliate and Referral Partners to collaborate effectively with Channel Chaser while maintaining professionalism, accuracy, and brand integrity.

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This Partner Programme establishes a clear framework for Affiliate and Referral Partners to collaborate effectively with Channel Chaser while maintaining professionalism, accuracy, and brand integrity.