OUR STORY - WHY WE BUILT THIS
Built by insiders.
Solving a real problem.
Channel Chaser didn't come from a whiteboard session or a VC thesis. It came from years of living the problem — and finally deciding to fix it.
WHERE IT STARTED
The problem we couldn't stop thinking about
Spend enough time in channel sales and you see the same thing happen repeatedly. A channel manager sends out a deal sheet. Partners update their versions. Someone emails a newer one. Someone else is still working off last Tuesday's export. By the time a deal closes — if it closes — nobody's quite sure who had the right numbers, or when.
"It wasn't a people problem. It was an infrastructure problem. And nobody had built the fix."
Channel sales management is a surprisingly underserved category. CRMs handle direct sales beautifully. But the moment you introduce a partner layer — resellers, distributors, agents — the data flow breaks down. Deal sheets get emailed around. Updates get lost. Partner visibility becomes guesswork.
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We asked ourselves: what would it look like if this actually worked the way it should? That question became Channel Chaser.
MILESTONES
The journey so far
From a frustration to a working product — every step of the way.
THE BEGINING
Problem discovery & concept
Years of working inside channel sales organisations gave us first hand experience of the deal data problem. We mapped the gap between what existed and what was needed — and confirmed no tool was built specifically for this workflow.
Origin
FIRST BUILD
Working prototype / MVP
The first version was rough — built to answer one question: could we actually synchronise deal data between a channel manager and their partners in real time, without either side doing anything manual? The answer was yes. That was enough.
Product
EARLY VALIDATION
Beta users & early partners
We went back to the channel sales community — contacts who'd lived the same frustrations. Their feedback was the most valuable thing we've received: what mattered, what didn't, what was missing. Early partners shaped the product significantly.
Validation
INFRASTRUCTURE
Azure backend deployed
We moved from scrappy prototype infrastructure to a proper Azure-based backend — built to scale reliably and handle real channel data volumes. The foundation the rest of the platform sits on.
Engineering
CRM INTERGRATION
HubSpot integration live
Deal data now flows directly in and out of HubSpot CRM records. The channel manager's world and the partner's world — connected. No manual syncing. No data living in two places at once.
Integration
COMMERCIAL
Stripe payments live
The moment you charge real money, everything becomes more real. Stripe payments going live moved Channel Chaser from promising prototype to actual commercial product — with the billing architecture to serve individual users and organisations buying team seats.
Commercial
SUPPORT & WORKFLOWS
Zoho Desk & Zoho Flow integrated
Partner communications and internal ticketing — automated. The behind-the-scenes scaffolding that lets a small team manage a channel programme without dropping balls. Support tickets, partner applications, and sales enquiries all flow through without manual handling.
Operations
NOW
Problem discovery & concept
Years of working inside channel sales organisations gave us first hand experience of the deal data problem. We mapped the gap between what existed and what was needed — and confirmed no tool was built specifically for this workflow.
Live
RIGHT NOW
Where Channel Chaser stands today
We're a small team solving a genuine problem in a market that's been underserved for too long. Post-prototype, post-beta, post-"does this actually work."
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We have real infrastructure, real integrations, real billing — and we're looking for the right early customers who are tired of managing deal flow through email chains and spreadsheet versions.
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Not enterprise. Not 45-minute discovery calls. Just a real conversation with people who share the problem we're solving.