CYBER SECURITY VENDORS
Auto-collect channel sales updates for cybersecurity partner
pipelines
Collect structured pipeline updates across your indirect security partner channels — without turning every forecast cycle into email archaeology across distributors, resellers, and dealer networks with Channel-Chaser (sales productivity SaaS tool)
Spreadsheet-native
Setup in 10 minutes
✔ Optional CRM sync
Used by teams in
MANUFACTURERS & VENDORS
IT DISTRIBUTORS
TELECOM PROVIDERS
CYBERSECURITY VENDORS
Hours of admin removed
🔒TLS Encrypted
🛡 Azure cloud hosted
👤 Authenticated access
✔ GDPR aligned
⊞ Spreadsheet-native
✉ HubSpot sync, plus..
More time
hours / days / weeks
Recover time previously lost to chasing distributors and resellers for update status
96%
Typical response rate
Structured webforms with scoped deal views get completed where portals get ignored
1 deal sheet
Consolidated view
All partner responses merged automatically — no manual reconciliation
THE PROBLEM
Why cybersecurity channel forecasts get complicated
Cybersecurity deals are complex — long evaluation cycles, multi-stakeholder decisions, technical PoC stages, and procurement delays. That complexity is hard enough to manage inside your own team. Add an indirect channel layer and you introduce a second problem: getting consistent, current deal updates from MSSPs and VARs who are managing dozens of vendor relationships simultaneously.
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Evaluation status and PoC outcomes sit with the MSSP or VAR, not your internal team
Security deal cycles are long — channel managers lose track of progress between updates
MSSPs work with multiple vendors and respond inconsistently to ad-hoc update requests
CRM data reflects your team's assumptions, not what partners know on the ground
BUILT FOR COMPLEX DEAL CYCLES
Handles cybersecurity deal nuance
BEFORE
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Emailing partners before the 9am call
Copy-pasting from 4 spreadsheets into one
2-week-old forecast presented to leadership
AFTER CHANNEL CHASER
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Structured requests sent — partners update their own deals
MSSPs and VARs respond faster to scoped webforms than to open-ended emails
Consolidated Deal Sheet gives the channel director a clean view before every review
HOW IT WORKS
Five steps. One clean Deal Sheet.
Channel Chaser handles the collection, structuring, and consolidation. Your team handles the decisions.
1
Upload your Deal Sheet
XLSX, CSV, or CRM export. Your existing pipeline. No rebuild required
2
Group by partner
Deals auto-grouped by distributor, reseller, or account owner.
3
Send structured requests
Each partner sees only their deals — stage, close date, value, notes.
4
Collect responses
Clean webform. Automatic reminders. Save and resume supported.
5
Consolidated output
One Deal Sheet. All responses merged. Optional CRM sync on Plus.
CYBERSECURITY USE CASES
Where teams use Channel Chaser
MSSP partner pipeline updates
Collect structured deal updates from your MSSP base — eval status, stage, close date, and blockers in one cycle.
VAR security deal tracking
Track VAR-led security evaluations and procurement cycles with consistent field updates rather than informal progress calls.
Distribution channel forecasts
Collect and consolidate pipeline data from your distribution partners before vendor and leadership review calls.
Quarterly pipeline reviews
Walk into QBRs with a clean, consolidated partner Deal Sheet — not an assembled spreadsheet built the morning of the call.
Evaluation and PoC stage monitoring
Keep track of where technical evaluations sit across your partner base without calling every account manager individually.
Deal risk and close-date tracking
Identify slipped close dates and at-risk deals across the channel before they become surprises in the leadership review.
QUESTIONS
Frequently asked
Do MSSPs and VARs need to pay or sign up?
No. Partners receive a structured update link and complete a clean webform showing only their deals. No paid plan, no portal, no CRM access needed.
Can Channel Chaser handle long cybersecurity evaluation cycles?
Yes. Channel Chaser collects updates on your cadence — weekly, bi-weekly, or monthly — regardless of how long the deal cycle runs. It tracks progress across multiple cycles without losing history.
How do we capture PoC and evaluation status?
Deal Sheet fields are mapped from your existing structure. If your Deal Sheet includes eval status as a column, partners update it directly through the structured webform.
Does it replace our security channel PRM?
No. Channel Chaser handles structured deal update collection — one specific workflow that most PRMs don't do well because they're built for content distribution and deal registration rather than update collection.
What happens with deals that go dark?
Automatic reminders are sent to non-responding partners. The dashboard shows which partners haven't updated and which deals have had no movement — so you can prioritise attention rather than chase everyone equally.
BUILT FOR PARTNERS TOO, NOT JUST CHANNEL MANAGERS
Update once.
Your partners stay in sync —
including their own CRM.
Most vendor tools are a one-way tax on partner time. Channel Chaser is different. When a partner responds to your update request, their data doesn't just come to you — it works for them too.
EVERY OTHER PORTAL
You get the data.
They get nothing back.
✕ Partner logs into yet another vendor system
✕ Manually updates deal fields for your benefit, not theirs
✕ You get the update — their CRM is still stale
✕ Double entry, every single update cycle
✕ They re-enter the same data into their own system
VS
CHANNEL CHASER
Update once. Done — for both sides.
✓ Partner receives a structured request — no cold logins
✓ Authenticates securely, updates in two minutes
✓ Downloads their deal sheet as Excel — their source of truth
✓ Their updates sync to their own CRM automatically
✓ One update. Two CRMs fed. Zero duplication.
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Prompted, not expected to remember
Partners receive a notification when an update is needed. They click through, authenticate, and fill in their deals — no dashboard to remember, no portal login they've forgotten.
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Their deal data, always downloadable
Every update a partner provides is exportable as Excel at any time. It becomes their own pipeline record — not just data they handed over to you.
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Free CRM sync — gifted via your Plus plan
When you're on a Plus plan, your partners get automatic CRM sync at no cost to them. The updates they provide flow into their own system as well as yours. One action, two CRMs updated.
PLUS PLAN BENEFIT